The “fake lead” excuse is killing Indian real estate growth
Most leads written off as fake were never called within 24 hours. Here is what the call logs actually show, and what it costs a developer every month.
Read the articleGrow your revenue and increase sales-qualified lead generation. We have been doing exactly this for real estate and education brands across India since 2017 — and many of our first clients are still with us.
We advise clients on the digital marketing channels worth using for their objective, then work with them closely to implement the plan — driving better leads, sales and profits.
Campaigns built around a cost per qualified lead, not a cost per form fill. We segment by geography, ticket size and intent before a rupee is spent.
Search, social and professional networks, managed against your pipeline rather than against platform vanity metrics like reach and impressions.
The compounding channels. Search visibility, reputation, encyclopaedic presence and content that keeps working after the ad budget stops.
The destination matters as much as the traffic. Fast, tracked, conversion-shaped websites and apps that do not leak the leads you paid for.
Three letters, three jobs. A campaign that does one of them well and the other two badly is the most common reason marketing budgets underperform.
Reach the person who can actually buy what you sell — right budget, right location, right moment. Attention paid for by the wrong audience is the most expensive line item in any campaign.
Turn that attention into a response worth calling. Creative, offer, landing page and form are designed together so the person who fills it in has already qualified themselves.
Carry them from first click to closed deal. Leads land in your CRM in real time, and the campaign keeps adjusting to what your sales team reports back from the calls.
AAJneeti aims to make a difference in the business consultancy landscape by providing an integrated approach to achieving business goals. We advise clients on the best digital marketing channels for their objectives and work with them closely to implement those plans.
We prepare a pipeline of high-quality prospects — all ready to make a purchase — and feed it to your sales team.
We help you create and implement a scalable, sustainable business growth strategy rather than a one-off campaign.
We use technology and marketing expertise to reduce your acquisition costs and improve conversions.
We drive traffic online and offline, working to increase your revenues and profits, not just your click count.
Harnessing the power of online engagement to fuel growth, we create and promote brands people actually remember.
A 40–80% qualified-lead guarantee depending on the project. Short of the promised number, we replace them.
No long onboarding, no jargon. Each step ends with something you can read and decide on.
Answer seven questions about your business, your margins and your market. It takes about ten minutes.
We audit your site, your tracking and your current campaigns, then send a written proposal.
You see the channels, the budget split, the expected cost per qualified lead and the volume.
You focus on closing. We run, optimise and report on the campaigns every week.
We believe a long-term association with our clients is what makes our business sustainable. Some of the clients below have been with us since the very beginning.
Our specialists work across the ad platforms, analytics stacks and CRMs that decide whether a lead reaches your sales team while it is still warm.







What we learn running campaigns, written down. Mostly about real estate, lead quality and where marketing budgets quietly leak.

Most leads written off as fake were never called within 24 hours. Here is what the call logs actually show, and what it costs a developer every month.
Read the articleA single-project campaign run from India into the UAE market. Targeting, creative angle, cost per qualified lead and what we would change next time.
Read the articleA working list covering paid, organic, offline and referral channels — ordered by how quickly each one produces a site visit rather than an enquiry.
Read the articleTell us what you sell and where you sell it. We will look at your current campaigns, your site and your tracking, and come back with a plan you can act on — whether or not you work with us.
A strategist calls you, not a call-centre script.
Channel split, expected cost per qualified lead, realistic volume.
The audit is yours to keep either way.
Complimentary business analysis. No obligation, no sales script.
Tell us what you sell and where you sell it. We will come back with a channel plan, a realistic cost per qualified lead, and the volume you can expect in the first 90 days.