Project & audience mapping
We start with the inventory, not the ad account. Ticket size, configuration, possession date, USP and the three localities your actual buyers already live in.
Our oldest and deepest specialism. Campaigns for developers, channel partners and brokerages that are measured on site visits, not on enquiry counts.
Real estate was where AAJneeti started, and it is still where most of our team's experience sits. We are proud to say we still have clients with us from the very beginning.
That matters because real estate lead generation is unusually unforgiving. The ticket size is high, the consideration period is long, and the gap between an enquiry and a booking is where most campaigns fall apart. We have spent nine years learning where that gap opens up.
Six stages, in this order. Each one exists because skipping it has cost somebody a quarter of their budget.
We start with the inventory, not the ad account. Ticket size, configuration, possession date, USP and the three localities your actual buyers already live in.
Walkthroughs, construction updates, price-per-square-foot comparisons and location advantages. Buyers scroll past renders and stop at evidence.
Separate campaigns by locality and budget band so a ₹60 lakh enquiry and a ₹3 crore enquiry are never optimised as the same audience.
Leads land in your CRM the moment the form is submitted, with the source campaign attached so your sales team knows what was promised.
Your call outcomes come back into targeting weekly. The campaign gets smarter because your sales team talked to real people.
Monthly reporting against booked site visits and cost per qualified lead — not impressions, reach or click-through rate.
We run Dubai property campaigns from India, targeting both the local UAE audience and the NRI investor base across India, the GCC and beyond. Currency, jurisdiction and payment-plan messaging all change — so does the qualification script.
Project-level campaigns for a specific tower, phase or launch, with inventory-aware messaging and pause control when a configuration sells out.
Multi-project lead flow with clear source attribution, so you know which developer's inventory each enquiry belongs to.
Locality-led campaigns for resale and rental, built for a smaller budget and a faster turnaround.
Geo-targeted at Indian buyers in the Gulf, Singapore, the UK and North America, with timezone-aware call scheduling.
Reviews from developers, channel partners and brokerages we run campaigns for.
We guarantee qualified leads, not bookings — closing is your sales team's job and we will not take credit for it. That said, campaign reporting is set up against booked site visits, because that is the metric that tells us whether the targeting is right.
Yes, and pre-launch is often the best time to start. Expression-of-interest campaigns build a warm list before pricing goes public, which usually lowers your cost per booking at launch.
We pause or re-point that ad set the same day. This is why we split campaigns by configuration and budget band rather than running one broad campaign per project.
Yes. The economics are different — lower ticket size, faster cycle — so budgets and expectations are set accordingly. We will be straight with you about whether paid campaigns beat portal listings for your specific inventory.
We currently run real estate campaigns across 23 cities including Noida, Gurugram, Lucknow, Bengaluru, Kolkata, Mumbai, Pune, Hyderabad, Chennai, Ahmedabad, Jaipur, Chandigarh, Indore and Goa, plus Dubai in the UAE.
Tell us what you sell and where you sell it. We will come back with a channel plan, a realistic cost per qualified lead, and the volume you can expect in the first 90 days.