What we learn running campaigns, written down. Mostly about real estate, lead quality, and the places where marketing budgets quietly leak.
Most leads written off as fake were simply never called within 24 hours. We went through the call logs across several accounts to work out what share of ‘fake’ leads were actually just cold ones.
Read the articleA full breakdown of a single-project UAE campaign run from India — targeting logic, the creative angle that worked, cost per qualified lead, and what we would change next time.
Read the articleA working list covering paid, organic, offline and referral channels, ordered by how quickly each one tends to produce a site visit rather than just an enquiry.
Read the articleBenchmark ranges by city and ticket size, why the number moves so much between Tier 1 and Tier 2 markets, and the three variables that change it most.
Read the articleLead forms are cheaper per enquiry and worse per site visit, almost every time. Here is when the trade is worth making and when it is not.
Read the articleRanking for ‘flats in Noida’ is a decade-long project. Ranking for the searches buyers make two weeks before booking is a quarterly one.
Read the articleCampaign benchmarks, lead-quality data and the occasional uncomfortable finding from our own accounts. No drip sequence.
Tell us what you sell and where you sell it. We will come back with a channel plan, a realistic cost per qualified lead, and the volume you can expect in the first 90 days.
